Alla Khoroshykh

Alla Khoroshykh is an experienced marketing professional with a robust background in digital customer relationship management (dCRM) and marketing communications. Currently serving as the International dCRM Manager for Derma&Healthcare at Beiersdorf since September 2022, Alla has previously held roles such as Digital Marketing Manager at Philips and various positions at Groupe PSA, including Digital & CRM Manager for major brands like Opel, Citroën, and Peugeot. With over a decade in the automotive industry, Alla has also worked in marketing communications and product management across diverse companies. Educational qualifications include a Professional Diploma in Marketing from CIM, a Master's degree in Energy Saving and Energy Management from the National Technical University of Ukraine 'Kyiv Polytechnic Institute,' alongside advanced language proficiency in German and English.