Anica Schumacher

Anica Schumacher is an experienced marketing professional currently serving as a Senior Trade Marketing Manager at Beiersdorf since June 2020, following a role as Trade Marketing Manager for the Eucerin brand. Prior to this, Anica worked at Nord Modules A/S in a marketing capacity and held various positions at Beiersdorf from 2012 to 2018, including Trade Marketing Manager and Junior Brand Manager for Hansaplast. Anica's educational background includes a Master of Science in Economics and Business Administration with a focus on Brand Management and Marketing Communication from Syddansk Universitet, as well as an additional Master of Science in Marketing from ISCTE Business School, complemented by a Digital Marketing Program at Copenhagen Business School and a Bachelor of Science in Business Administration from HSBA Hamburg School of Business Administration.