Bruna Alvarenga

Bruna Alvarenga is a seasoned professional with extensive experience in sales execution and trade marketing across various markets, including LATAM, Africa, and the Middle East. Currently serving as Regional Head of In-Store Execution for Emerging Markets at Beiersdorf, Bruna previously held the position of Sales Execution, Capabilities and Operations Manager at Reckitt. With a strong background at Johnson & Johnson and RB, Bruna has developed strategic brand initiatives, executed in-store campaigns, and managed regional sales teams, demonstrating a capability to drive growth and enhance operational efficiency. Educational qualifications include an MBA in Retail Management from FIA Business School and a bachelor's degree in International Relations from ESPM Escola Superior de Propaganda e Marketing, complemented by practical experience as a marketing intern at The Dow Chemical Company.