Carlos MacHo

Carlos Macho is an experienced National Key Account Manager with a proven track record in strategic management and development of key accounts in the FMCG and beverage sectors. Currently at Beiersdorf since April 2025, Carlos is responsible for commercial planning and optimizing the NIVEA brand in Andalusia. Previously, Carlos managed top national accounts at GARCIA-CARRION, overseeing a portfolio of over 17 million liters annually and driving sales growth. Carlos also held significant roles at Red Bull, where responsibilities ranged from managing service station channel accounts to executing trade marketing strategies and implementing brand initiatives on university campuses. Carlos holds a double degree in Industrial Engineering and Business Administration from Universidad Europea del Atlántico and studied Business Administration at Avans University of Applied Sciences.