Carmen Maria Pavel

Carmen Maria Pavel is an experienced marketing professional currently serving as the Regional EUNA Associate Marketing Director for Beiersdorf Face Care & Lip Care, driving strategic initiatives across 27 countries since December 2024. With a rich background in various marketing roles at Beiersdorf from 2011 to 2022, Carmen has coordinated large teams, managed brand strategies for key cosmetic brands, and fostered relationships with stakeholders to achieve sustainable growth. Previous roles included Head of Marketing in the BeNeLux region and Marketing Manager for Romania & Bulgaria, showcasing expertise in brand equity, project management, and market insights. Carmen's academic credentials include a Mini MBA in Brand Management and advanced degrees in Marketing and Public Relations from recognized institutions in Romania.