Donna Verso Berzolla

Donna Verso Berzolla is an experienced professional in consumer insights and marketing, currently leading consumer-based decisions for product innovation at Beiersdorf, focusing on the Coppertone and Eucerin brands since November 2021. Prior to this role, Donna served as VP of Global Consumer Insights and Analytics at World Wrestling Entertainment, where market research was transformed into a strategic, business-driven function. Donna's career includes significant positions at Energizer, MasterCard, and Kraft Foods, where expertise in advertising development, digital marketing analytics, brand equity, and strategic planning was demonstrated. Donna holds a Bachelor of Arts in Economics and an MBA in Marketing from the University of Rochester.