Elika Shahmohammadi is an accomplished IT Director at Beiersdorf, leading teams in Digital Consumer Experience and Innovation, as well as overseeing Consumer Platforms CRM and Precision Marketing since 2015. With a strong focus on team culture, market trends, and business objectives, Elika is adept at developing strategic project plans and managing cross-functional relationships. Previous roles include Senior Project Manager in Digital IT, Agile IT Project Manager, and Software Release Manager, showcasing expertise in program management, risk assessment, and software quality assurance. Prior experience includes purchasing and procurement at Groupe PSA and business ownership at Iran Khodro. Elika holds an MBA from WHU – Otto Beisheim School of Management and additional MBA qualifications from Columbia Business School and Sasin School of Management, alongside a BS in Applied Computing from Southern Cross University.
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