Francesca Alma Menini

Francesca Alma Menini is an experienced marketing professional with a strong background in shopper and customer marketing, category management, and trade marketing. Currently serving as Head of Shopper & Customer Marketing Skin Care at Beiersdorf since September 2018, Francesca previously held various leadership positions at Edgewell Personal Care, including Head of Category Management for the Iberia & Greece regions. Francesca also worked at Diageo as a Category Development Executive and held marketing positions at L'Oréal, General Motors, and McCann Erickson, among others. Francesca holds a Master's Degree in Marketing & Retail from IULM University, complementing a diverse educational background in public relations and business administration.