Lauren Roth

Lauren Roth is an accomplished media professional with extensive experience in integrated media management. Currently a Senior Media Manager at Beiersdorf, Lauren has been instrumental in developing and optimizing strategies to drive brand growth since December 2019. Previous roles include Senior Manager of Planning & Measurement at Inspira Marketing Group and Associate Media Director at Women's Marketing, where Lauren built strong client relationships and developed media strategies across diverse industries. With a Bachelor of Arts in Advertising from Michigan State University, Lauren started a career in media with foundational roles at Ogilvy & Mather and has garnered expertise in digital media and programmatic planning, particularly within the beauty sector.