Lorena Trejo Villeda

Lorena Trejo Villeda currently serves as the Media Strategy & Operation Lead CAMEX at Beiersdorf since October 2023 and previously held the position of Precision Marketing Manager. Prior experience includes roles as a Senior Digital Planner at Wavemaker from October 2021 to September 2023, and as a Digital Media Planner at Havas Media México from July 2019 to October 2021, managing accounts such as Reckitt. Lorena's early career features positions at PHD and Havas Media México, where responsibilities included digital campaign planning and execution for major clients like HP, Banorte, and Michelin. Lorena holds a degree from Universidad Nacional Autónoma de México, completed in 2015.