Minhaj Ashraf

Minhaj Ashraf is an experienced professional in digital product management, currently serving as the Manager of Digital Solutions at Beiersdorf since July 2022. Previously, Minhaj held the position of Senior Product Manager at SadaPay, leading the Engagement Tribe and driving product roadmap and key performance indicators. Prior experience includes roles as Digital Product Owner for IoT and Innovation at Henkel, managing the Schwarzkopf SalonLab Analyzer, and overseeing IoT strategies for Laundry and Homecare brands. Minhaj began career as an Associate Product Manager at Microsoft, focusing on B2B Skype applications, and as a Business Development Executive at Ovex Technologies Pakistan. Minhaj holds a Master of Science in International Economics and Management from Paderborn University and a Bachelor of Business Administration in Marketing from Iqra University.