Miriam Scheulen

Miriam Scheulen currently serves as the Head of Center of Excellence NIVEA Body USA at Beiersdorf since January 2012, where responsibilities include developing deep consumer expertise, extracting insights aligned with global strategy, and delivering innovative concepts for global and regional markets. Previous roles at Beiersdorf encompass Global Senior Project Manager Cross-Category, Senior Brand Manager for Coppertone, and various positions within the NIVEA brand portfolio. A background in marketing is further supported by experiences in sales management at Tommy Hilfiger and strategic development at 3M, alongside internships at BBDO and The Boston Consulting Group. Miriam holds a Master of Arts in International Management from Stellenbosch University and FH Münster, and a Bachelor of Arts in Business Administration from the University of Adelaide.