Slavena Vasileva

Slavena Vasileva is a seasoned marketing professional with extensive experience in Shopper and Customer Marketing, currently serving as the Team Leader at Beiersdorf since June 2016. In this role, Slavena develops and implements strategic initiatives across various product categories, focusing on achieving key performance indicators related to net sales and market share. Prior to Beiersdorf, Slavena held multiple roles at Unilever from August 2006 to June 2016, including Customer Marketing Executive and Key Account Executive, where responsibilities encompassed brand management, customer insights, and promotional activities. Slavena's educational background includes a Master's degree in Economics from the University of National and World Economy and certificates in Precision Marketing and Digital Marketing from Boston Consulting Group and IE Business School, respectively.