Carina Fredblad

Carina Fredblad is an accomplished professional with extensive experience in marketing and sales management within the retail sector. Since May 2023, Carina has served as Utvecklingschef butiksförsäljning at Beijer Byggmaterial AB. From January 2018 to May 2023, Carina held the position of Marknadschef at Bygg-Ole, overseeing all marketing and communication efforts as well as customer engagement initiatives. Prior to that, Carina worked as Marknadschef at Iduna AB, managing marketing strategies for well-known brands like Guldfynd and Hallbergs Guld. Carina began the career at Iduna AB as Marketing Controller and progressed to roles such as Reklamchef and Regionchef, demonstrating strong capabilities in campaign analysis, project management, and team leadership. Carina holds a Civ.ing degree in Maskinteknik with a focus on Industriell ekonomi och organisation from KTH Royal Institute of Technology, complemented by additional studies at Stockholm University.