Alan Rufaie

Alan Rufaie has a strong background in media and content research. Alan has held various positions throughout their career, starting as a Sales Planning Executive at Carlton Television in 1994. Alan went on to become the Sales Research Group Head and then the Broadcast Research Manager (New Media) at Carlton Television.

In 2001, Alan joined ITV as the Scheduling Research Manager and later became the Head of Broadcast Research. Alan worked in these roles until 2006.

Afterwards, Alan joined VMTV as the Head of Insight & Planning in 2007. In 2010, VMTV was rebranded as the 'LIVING TV Group' after being acquired by Sky. Alan continued to manage a team of 6 and was also responsible for large-scale project management.

In 2011, Alan moved to BSkyB and took on the role of Head of Content Research (maternity cover). Alan then became the Head of Content Strategy & Research, and later the Head of Content Insight for Sky Entertainment & Sky News, and Forecasting for all Sky channels. In this role, Alan managed a budget of £1 million and a team of 12 insight experts. Alan focused on improving decision making through research, analysis, and understanding customer consumption behavior.

Currently, Alan is the Head of Insight at beIN MEDIA GROUP. Alan is responsible for conducting consumer research and viewing analysis to inform major sports rights acquisition and entertainment content strategy globally. Alan also plays a key role in tenders for domestic and international rights for major sporting events and leagues.

Alan Rufaie attended the University of Warwick, where they pursued a BSc (Hons) degree in Management Sciences. Prior to that, they attended Sevenoaks School.