Carlo Diomaiuta

Carlo Diomaiuta is an experienced professional in e-commerce and digital strategy, currently serving as Head of Direct to Consumer Italy at Beko Europe since April 2024. Previous roles include E-commerce Product Owner at Whirlpool EMEA SpA and Direct to Consumer Sales Lead at Whirlpool France, demonstrating a strong background in direct sales and consumer engagement. Carlo has held various positions at Whirlpool EMEA from 2015 to 2021, focusing on eCommerce management and digital program leadership. Prior experience at Indesit Company included roles in brand website management and internal communications, alongside early career development in marketing projects. Carlo’s educational background encompasses multiple degrees in e-commerce, business strategy, and communication from reputable institutions, including a Master in eCommerce & User Experience from 24ORE Business School.