Selmir Jakupovic

Selmir Jakupovic is an accomplished executive with extensive experience in sales and commercial management across various sectors, including electronics and home appliances. Currently serving as Chief Commercial Officer at Beko Europe, Selmir previously held pivotal roles such as Sales Director at Beko Grundig Schweiz GmbH and Sales Manager for Switzerland at Grundig Schweiz. Selmir's career also includes significant positions at the Zumtobel Group as Business Channel Manager and Sales Manager for Key Accounts, as well as leadership roles at Samsung Electronics Switzerland, culminating in the position of Head of Division for Home Appliances. Currently advancing education at Heriot-Watt University, Selmir holds a Master of Business Administration in Entrepreneurship from the University of Applied Sciences and Arts Northwestern Switzerland FHNW.