Beko Europe is a leading home appliances business, dedicated to changing the lives of our customers through a wide range of innovative and sustainable household products and solutions. Newly formed Beko Europe’s 75% shares are owned by Beko B.V and 25% owned by Whirlpool Corporation. With more than 20,000 employees, Beko Europe has 11 production sites across Europe, which are located in Cassinetta, Melano, Comunanza, and Siena in Italy, Wroclaw, Radomsko, and Lodz in Poland, Poprad in Slovakia, Yate in the UK, and Ulmi and Gaesti in Romania, with a production capacity of approximately 24 million white goods products per year.

Appliances

Beko Europe

Ragıp Balcıoğlu

Selmir Jakupovic

Simona Gianotti

Gennaro Rippa

The Commercial, Marketing & Sales team at Beko Europe is responsible for the strategic planning and execution of sales initiatives, brand management, and market analysis to drive revenue growth and enhance market presence. They develop innovative marketing campaigns, oversee direct-to-consumer sales channels, and forge strong relationships with key stakeholders across Europe. Additionally, they utilize consumer insights and analytics to optimize product positioning and ensure exceptional customer service, aligning closely with supply chain and business development efforts.

Commercial, Marketing & Sales

About

Team members

Other teams at Beko Europe

Product Development and Engineering

Operations Team