Badria Zekhnini

Global Strategic Insights Lead - The Laughing Cow & Gogo Squeez at Bel Group

Badria Zekhnini has extensive work experience in strategic insights and research in the consumer goods industry. From 2019 to the present, they are working at Bel as the Global Strategic Insights lead for The Laughing Cow & GoGo SqueeZ, after previously holding the position of Global Brands Strategic Insights Champion. Prior to joining Bel, they worked at Lesieur Cristal as the Chef de département recherche marketing from 2011 to 2019. Before that, they held the role of Senior research executive at Nielsen in 2010. Badria began their career in 2007 as a Research executive at Créargie Maroc in the FMCG sector, where they worked until 2010.

Badria Zekhnini attended ENCG-SETTAT from an unspecified year until 2007, where they studied Marketing.

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Previous companies

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Timeline

  • Global Strategic Insights Lead - The Laughing Cow & Gogo Squeez

    December, 2023 - present

  • Global Brands Strategic Insights Champion

    July, 2021

  • Strategic Insights Group Manager - North Africa

    September, 2019

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