Believe
Sufi Ahuja is a seasoned professional in music and media with extensive experience in partnerships and editorial marketing. Currently serving as Partnerships Intelligence Manager - Social at Believe since August 2019, Sufi Ahuja specializes in social intelligence, enhancing visibility for artists, and empowering music labels with digital skills. Previous roles include Senior Leader - Editorial & Marketing Partnerships at Believe, where strategic alliances with major digital service providers were established, and Associate Manager - Programming at JioSaavn, where Sufi Ahuja significantly increased streaming traffic. Other notable positions include Programming Manager at Reliance Broadcast Network and roles in academia and radio. Sufi Ahuja holds a Master’s and Bachelor's degree in Journalism and Mass Communication from Guru Nanak Dev University.
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Believe
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Believe is a world leading digital music company, helping artists and labels to build their audiences and careers, at all stages of their development, in their local markets, with expertise, respect, fairness and transparency. It is a best in class technology organization, providing global distribution and digital marketing services to its partners, with more than 1,200 professionals and offices in 45 countries. Believe owns several brands, labels and companies, including Believe Distribution, TuneCore, Nuclear Blast, Naïve and Allpoints. Believe is part of the Next40, won the Europe's Allstar 2019 Company of the Year, and won the « Grand Prix » of France 2020 Future Unicorns.