Kendra Smith

Kendra Smith, MBA, has extensive experience in digital merchandising and graphic design, with a career at Belk since October 2009. Currently serving as a Digital Merchandiser, Kendra is responsible for planning and executing content strategies, driving attribution for new categories, and ensuring accuracy in the customer-facing experience. Previous roles at Belk include Digital Content Coordinator, Digital Merchandise Assistant, Web Content Administrator, and Free People Specialist, each contributing to eCommerce sales and customer service. In addition, Kendra operates as a Graphic Designer for K.I.T. Services, LLC, demonstrating creative talent and strong communication skills while providing meticulous service to clients. Kendra holds a Bachelor’s degree in Graphic Communications from North Carolina Agricultural and Technical State University and an MBA from the University of Phoenix.