Tooba Khalid

Tooba Khalid is a skilled marketing professional with extensive experience in customer marketing and brand management. Currently serving as a Customer Marketing Specialist at Bell, Tooba has successfully led transformative cross-sell campaigns and implemented innovative digital marketing strategies, achieving significant year-over-year growth. Previous roles include Brand Manager at Colgate-Palmolive, where Tooba launched new products and drove substantial sales increases through creative marketing tactics. Additionally, Tooba has contributed to disaster recovery efforts with the Canadian Red Cross and has gained diverse experience through various internships and leadership positions in marketing and entrepreneurship. Tooba holds a Master of Management Analytics from Smith School of Business at Queen's University and a Bachelor's Degree in Entrepreneurship from the Institute of Business Administration.