Laurence Lafortune

Laurence Lafortune is a seasoned professional in marketing and commercialization, currently serving as the Principal Manager of Commercialization and Go-to-Market Strategies at Bell Média since January 2021. Previously, Laurence held the position of Executive Account Manager for Brand Partnerships at Bell Média and was the Head of Commercialization at Groupe V Média from October 2017 to January 2021. Earlier experience includes roles at Quebecor Média - Créativité Média as a Strategy Advisor and as an Advertising Consultant at TVA Publications. Laurence also has a strong background in the cosmetics industry, having worked at L'Oréal Canada in various capacities, including Business Development Manager for Redken and Trade Marketing Specialist. Laurence earned a Bachelor's degree in Marketing from Université de Sherbrooke between 2002 and 2005.