Christina Devey

Christina DeVey has extensive work experience in marketing and client services. Christina currently holds the role of Senior Director, Consumer Engagement Marketing at Belle Tire since August 2021. In this position, they are responsible for developing automated programs for lead generation and customer retention, as well as leading initiatives to increase emailable contacts.

Prior to their current role, DeVey worked at Belle Tire as the Director of CRM from October 2017 to July 2021. In this position, they developed automated programs for lead welcome, lead nurture, and customer retention. Christina also led initiatives to increase emailable contacts through website improvements, lead capture initiatives, and lead generation campaigns.

Before joining Belle Tire, DeVey worked at Marketing Associates from 2010 to 2016. Christina held the role of Client Services Director, where they provided account management services including marketing strategy recommendation, campaign execution, and results analysis. Christina was also chosen as the Marketing Director for InfoWerks Data Services, where they developed a comprehensive marketing plan.

DeVey's earlier experience includes working at Team Detroit from 2005 to 2010, where they held positions of increasing responsibility, including Account Executive, Assistant Account Executive, and Account Coordinator. Christina was involved in planning and executing marketing strategies for Ford and Lincoln Mercury Dealers, including large events and online campaigns.

Additionally, DeVey had a brief stint as a Freelancer at Kleber & Associates in 2010 and worked as an Account Planning Intern at JWT in 2004.

Overall, Christina DeVey has a diverse background in marketing, client services, and account management, with a focus on driving engagement and achieving results.

Christina DeVey holds a Bachelor's degree in Marketing and Decision Sciences from Miami University. In addition, they obtained a Salesforce Certified Administrator certification from Salesforce in May 2012.