Katrina L.

Katrina L. has a strong background in influencer and social media marketing. Katrina is currently the Director of Influencer Marketing at Bellesa, where they lead a team in developing marketing strategies aimed at making pleasure more accessible for women. Prior to that, they worked at SALT XC as an Associate Director, managing social media marketing for clients such as Xbox, RBC, and Kraft Heinz. Katrina also helped launch the Influencer Department at SALT XC and developed operations and strategy for over 18 clients. Katrina has experience working at The Kitchen, an agency in partnership with Kraft Heinz, where they developed operations for the social media marketing team. Katrina started their career at Influence Marketing as an Account Coordinator in the retail sector. Prior to their current role, Katrina worked at Studio71, LP, where they held various roles in influencer marketing and brand partnerships.

Katrina L. has a Bachelor of Business Administration (BBA) degree, specializing in Marketing & Management, from the University of Toronto. Katrina also completed a Foundations in Digital Marketing Management program at the same university. In addition, they have obtained several certifications including Edge Academy Certified: Data-Driven Planning and Edge Academy Certified: Marketing Foundations from The Trade Desk, YouTube Asset Monetization from Google, Online Video Content Strategy from Lynda.com, and Service Excellence from OTEC Workforce Solutions.