Katherine Yarbrough

Senior Content Strategist at Belo + Company

Katherine Yarbrough has a diverse background in digital marketing and content strategy. Katherine started their career at HipLogiq as a Social Media Intern, where they created engaging content for clients on various platforms. Katherine then worked as an Account Manager/Web Presence Professional at ReachLocal, optimizing web presence and managing online campaigns for multiple clients. Katherine then joined BuzzShift as a Community Manager, establishing an online presence for clients through social updates and proactively engaging with customers. Katherine continued their community management role at Sq1, where they developed and implemented social media strategies for a CPG brand. Katherine's most recent role was at Medium Giant (formerly Belo and Company), where they initially served as an Account Manager before transitioning to a Senior Content Strategist position. In their content strategy roles, they developed holistic content strategies for brands across industries and provided strategic blog content direction. Katherine's work experience showcases their expertise in digital marketing, content strategy, and community management.

Katherine Yarbrough obtained a Bachelor of Arts (B.A.) degree in English from The University of Dallas, where they studied from 2009 to 2013. In addition to their degree, they also obtained a certification in Inbound from HubSpot Academy in July 2021.

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