Daniel Mercado Casas Torres

Daniel Mercado Casas Torres currently serves as Chief Financial Officer at Ben & Frank since April 2024. Prior to this role, Daniel held the positions of Chief Financial Officer and Chief Data Officer at Sofía from February 2020 to April 2024. Daniel's extensive experience at McKinsey & Company spanned from March 2013 to January 2020, where Daniel progressed from Business Analyst to Engagement Manager. Academic experience includes serving as a Teaching Assistant at Columbia University, planning and teaching courses in Industrial Engineering and Operations Research. Early career accomplishments include working as a Research Associate and a Software Developer. Daniel holds a Master of Science in Operations Research and Industrial Engineering from Columbia University and a Bachelor's degree in Applied Mathematics from Instituto Tecnológico Autónomo de México.