Deny Difelice

Deny DiFelice has extensive experience in the cosmetics industry, having held various senior management roles at Benefit Cosmetics since December 2008, including Country General Manager for the US, Canada, and Mexico, as well as Senior Director of Sales and Education. Responsibilities included full P&L accountability for service locations, strategic planning for market expansion, and enhancing customer experiences through training initiatives. Prior experience includes national sales management for Consumer Impact Marketing and Match Marketing, where Deny managed large sales teams and client portfolios, while also owning and operating a spa. Education includes studies at Durham College and Marvel Beauty Institute.