Benefit Cosmetics
Joanne Marzan has extensive work experience in various industries. Joanne currently holds the position of Director of Ecommerce, US at Benefit Cosmetics, where they oversee the marketing, advertising, creative, merchandise planning, operations, and customer experience for the US Ecommerce division. Prior to this, Joanne was the Founder and Principal Marketing Consultant at JMDigital.co, a boutique ecommerce and digital marketing consultancy that catered to startups in music and entertainment, fashion and beauty, food and wine, consumer tech, and hospitality. Joanne has also worked as the Director of Client Services at Red Magnet Media, a digital strategy agency, and as the Director of Trade Marketing at IGN Entertainment. Before that, they held various marketing roles at Live Nation Entertainment, where they started and scaled the marketing team. Joanne also has experience as a Web Producer at Clear Ink and as a Campaign Manager at Children Now.
Joanne Marzan obtained their BA in Criminology, Law & Society from UC Irvine in 1999. Joanne then went on to complete their MPA in the School of Policy, Planning and Development at the University of Southern California in 2006.
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Benefit Cosmetics
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Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Founded in 1976, the beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil and Gimme Brow+. Benefit is one of the fastest growing prestige beauty brands in the business with locations in 59 countries across 5 continents. With more than 3,000 BrowBars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.