Benefit Cosmetics
Samantha Quintanar is an accomplished Content Strategy Manager at Benefit Cosmetics, where a successful implementation of a global content strategy has led to a significant increase in social media engagement, notably a 94% increase in global views on TikTok and Instagram in 2023. With a strong background in global marketing and communications, Samantha has developed comprehensive Go-To-Market plans, managed high-performing content strategies, and collaborated closely with cross-functional teams to align product and brand campaigns across over 40 markets. Previous roles at True&Co, Healthy is the New Skinny, and Whittier College have further honed Samantha's expertise in campaign planning, social media management, and strategic content development, supported by a Master's Degree in Communications and Leadership Studies from Gonzaga University.
Benefit Cosmetics
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Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Founded in 1976, the beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil and Gimme Brow+. Benefit is one of the fastest growing prestige beauty brands in the business with locations in 59 countries across 5 continents. With more than 3,000 BrowBars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.