Samantha Quintanar

Samantha Quintanar is an accomplished Content Strategy Manager at Benefit Cosmetics, where a successful implementation of a global content strategy has led to a significant increase in social media engagement, notably a 94% increase in global views on TikTok and Instagram in 2023. With a strong background in global marketing and communications, Samantha has developed comprehensive Go-To-Market plans, managed high-performing content strategies, and collaborated closely with cross-functional teams to align product and brand campaigns across over 40 markets. Previous roles at True&Co, Healthy is the New Skinny, and Whittier College have further honed Samantha's expertise in campaign planning, social media management, and strategic content development, supported by a Master's Degree in Communications and Leadership Studies from Gonzaga University.