Sara Veronese

Sara Veronese has extensive experience in brand management and business development within the retail sector. Currently serving as the Head of Licensing and New Business Development at Benetton Group since June 2009, Sara has successfully driven strategic partnerships and managed global licensing relationships to enhance brand visibility and revenue. Previously, as a Licensing Manager and Consumer Insight specialist at Benetton, responsibilities included market research, business analysis, and support to commercial and communication departments. Prior experience includes a role as Brand Manager at Giochi Preziosi, focusing on brand positioning and product development for kids and teen merchandise, as well as marketing and cost controlling at Lidl, where consumer trends and competitive analysis were key tasks. Sara holds a Master's Degree in Economics from Università Cattolica del Sacro Cuore, obtained in 2003.