Mike Nyren

Mike Nyren is an accomplished professional with extensive experience in global market management and strategic marketing within the automotive and agricultural sectors. Currently serving as the Global Market Manager for the Agri market at TVH, Mike is responsible for creating and executing global strategies. Previously, as the General Sales Manager and Strategic Marketing Manager at Bepco Group, Mike handled business for the UK, Ireland, and Scandinavia, in addition to overseeing the development of retailing and shop concepts. Mike held roles as a Business Manager and Client Business Manager at Impetus Automotive, focusing on marketing programs for major vehicle manufacturers, and served as a Brand Manager at Continental, managing multiple tyre brands. Earlier in the career, Mike played key product management roles at Mercedes-Benz and AGCO Corporation, driving significant marketing initiatives across various markets. Mike holds a BA Hons in German and Economics from The University of Manchester.