Lara Althorp

Lara Althorp is a seasoned professional in account management and digital marketing, currently serving as a Senior Account Executive at Berkeley Communications since March 2022. Previously, Lara held the position of Account Executive at the same company and worked as a Digital Marketing Consultant for the International Paralympic Committee, where responsibilities included organizing campaign assets and managing marketing campaigns. Lara's professional journey began at Waitrose & Partners, contributing as a Customer Service Assistant and training new partners. Lara holds a BA (Hons) in Sport Business Management from Leeds Beckett University and a Level 3 Extended Diploma in Sport & Exercise Science from The Henley College.