Martha Virginia Mendoza Lara

Martha Virginia Mendoza Lara is an experienced planner currently working at BESO by LLYC since June 2023. Prior to this role, Martha served as a Senior Strategic Planner at Agencia Ferrer from November 2006 to May 2023, specializing in brand strategy, trend research, social context analysis, and competitive landscape evaluation. Martha's early career includes positions as an editorial assistant at APE Editorial and project manager at CZ Publicidad, where responsibilities included style correction, color proofing, and client proposal presentations. Educated at Universidad Nacional Autónoma de México with a degree in Communication Sciences, Martha has furthered professional skills through various specialized programs in strategic planning, leadership, and sales.