Mike Orenstein

Mike Orenstein is an experienced professional in marketing technology with a career spanning over 19 years, primarily at Best Buy. Since joining in January 2008, Orenstein has advanced from a Lead Analyst in Campaign Operations to the role of Associate Director, Marketing Technology Products. His expertise includes interfacing between marketers and marketing databases, facilitating the development of marketing campaigns, and collaborating with both technical and non-technical partners. Orenstein has successfully automated campaign requests for over 1,000 retail stores and played a key role in onboarding ExactTarget as the new email vendor. Prior to Best Buy, Orenstein worked as a Data Analyst at Spherion, where responsibilities included executing marketing campaigns and performing data analysis. Orenstein holds a BBA in Management Information Systems from the University of Wisconsin-Eau Claire.