Rajeev Sastry

Rajeev Sastry has extensive experience in consumer insights and marketing strategy, currently serving as Sr. Manager for Health, Enterprise, and Growth and Innovation Insights at Best Buy since 2010. In this role, Rajeev leads internal consulting projects focused on caregiver strategy and employs Human Centered Design to enhance Best Buy’s health strategy. Previous positions at Best Buy include Sr. Manager Marketing Strategy and Sr. Manager Insights and Strategy, where Rajeev developed customer engagement strategies and recommendations for improving consumer experiences. Prior experience includes roles at IMATION CORPORATION and INFORMATION RESOURCES, INC, where Rajeev focused on product development and consumer insights. Rajeev holds an MBA in Marketing Strategy and a Bachelor of Science in Chemical Engineering from Washington University.