Joe Rollinson

Joe is an entrepreneur and engineer with over 17 years of management experience, much of it with startups.

In 1997 he was one on the early employees to join SimpleNet, a small web hosting company that grew quickly and was acquired by Mark Cuban's Broadcast.com.

Soon after that Broadcast.com was acquired by Yahoo! for $6 Billion. Joe worked for Yahoo! for 5 years, and was part of the management team for a division of Yahoo! Premium Services that generated $25 million a year in revenues with just 30 employees. In 2003 he left Yahoo! to start SpeedEOrder - a startup that brought a new web and phone ordering concept to market in partnership with McDonald's, Quiznos, Krispy Kreme and others.

As the CEO of SpeedEOrder Joe was successful in raising venture capital, building out a management and engineering team, and then ultimately bringing the service to market. But consumer adoption proved to be slower than expected, so he chose to use his assembled team to start building out services for others, giving birth to Best Worlds. Over the past decade Best Worlds has worked with many startups, several of whom were acquired after double or triple digit growth in their online sales.

Best Worlds has also partnered with large companies such as Collective Licensing International (owners of Airwalk, Sims, Clinch Gear, Lamar, Vision Street Wear and others), Paradise Pen (North American licensees of Cartier, Cross, Parker and other major pen brands), and Sunfood (market leaders in online raw and organic food sales).

When not working you'll find Joe out on the water racing sailboats or finding adventure with his wife Elise and kids Nicole and JT.