Muhammad Ehsanul Karim

Sourcing & Merchandise Manager at Bestseller

Muhammad Ehsanul Karim is a seasoned professional with extensive experience in the fashion and apparel industry, currently serving as Sourcing & Merchandise Manager at BESTSELLER since September 2014. Responsibilities include leading innovative product engineering efforts, building relationships with fabric teams and mills, and preparing detailed reports for the DK buying and design teams. Prior roles include Senior Merchandise Planner for the Ladies Department at BESTSELLER, where tenure lasted nearly four years, and positions at Lindex as a Product Developer and at Pride Group as Assistant Product Development Manager, as well as Development Team Leader at Viyellatexgroup. Notably, Muhammad Ehsanul Karim was a runners-up champion at the UNLEASH Innovation Lab for SDGs in 2017. Educational qualifications include a Bachelor of Science in Fashion/Apparel Design from BGMEA University of Fashion & Technology and a Master of Business Administration in Apparel and Textile Marketing Management from Primeasia University.

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