• BET

  • Brian Rikuda

Brian Rikuda

Executive Vice President, Strategy, Operations And Program Scheduling at BET

Brian Rikuda is an accomplished executive with extensive experience in strategy, operations, and program scheduling. Currently serving as Executive Vice President at BET Networks since December 2021, Rikuda previously held the position of Associate Partner at McKinsey & Company from August 2016 to November 2021. Prior to that, Rikuda gained valuable experience as EVP at iServiceGlobe, a global CRM solutions company, and as CEO of Conduit, Inc., an urban music and digital media company co-founded with a Stanford classmate. A notable achievement includes winning the BET reality show "The Ultimate Hustler" in 2005. Rikuda holds a degree from Stanford University and furthered education at The Wharton School and Morehouse College.

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BET

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The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.


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