• BET

  • Joelle Cartier

Joelle Cartier

Sr. Director, Brand Marketing & Strategy at BET

Joelle Cartier is a seasoned marketing professional currently serving as the Sr. Director of Brand Marketing & Strategy at BET since January 2023. Prior experience includes roles at Paramount, where Joelle held titles of Sr. Director for Branded Programming & Marketing Solutions and Director of Creative Activation & Marketing Solutions from October 2018 to December 2022. Joelle also worked as the Associate Director of Total Market Strategy at Hearts & Science from February 2018 to October 2018 and as a Brand Manager for Luxury Fashion, Music, and Sports at Refinery29, Inc. from February 2017 to February 2018. Earlier in the career, Joelle was a Digital Account Executive at Barefoot Proximity/BBDO from October 2014 to February 2017. Joelle Cartier holds a Bachelor of Arts degree in International Affairs and Political Science from the University of Cincinnati, attended from 2009 to 2011, and previously studied at Bowling Green State University from 2007 to 2009.

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BET

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The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.


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