BET
Tiyale Hayes has over 25 years of experience in research, insights, and analytics roles. Tiyale is currently the Executive Vice President of Insights and Multiplatform Analytics at BET, where they lead the research, data, and analytics teams across various platforms. Prior to that, they served as the Senior Vice President of Brand Strategy and Marketing at BET and led the Consumer Insights Group at BET Networks. Earlier in their career, Tiyale held leadership positions at Modulize Inc., Johnson & Johnson, and Procter & Gamble, focusing on strategic insights, consumer understanding, and brand development. Tiyale has a strong background in leveraging data to drive business growth and create consumer-inspired strategies.
Tiyale Hayes obtained a Bachelor of Science degree in Marketing from Hampton University in 1998. Tiyale then pursued an MBA in Marketing at Purdue University Daniels School of Business from 2000 to 2002. No further educational information is provided.
BET
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The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.