Marketing and Branding

The Marketing and Branding team at BET focuses on creating and executing strategies that enhance the visibility and reputation of the BET Media Group's diverse portfolio. They develop integrated marketing campaigns, manage brand identity, and engage with audiences through digital, social media, and experiential platforms, all while championing Black culture and fostering community connections. Through collaboration across various roles, the team aims to drive brand loyalty and promote cultural narratives that resonate with their target audience.