Marco Russo

Marco Russo has a diversified work experience in strategic planning and consulting across various industries. Marco currently holds the position of Senior Strategic Planner at BETC, where they provide strategic planning and consulting services to clients and prospects. Their main accounts include Lacoste, Danone (Specialized Nutrition - Fortimel, Souvenaid, Fortini), Blédina, and Bel Worldwide (Boursin, Apéricube, Nurishh).

Prior to their current role, Marco worked as a Senior Strategic Planner at Leagas Delaney Italia. Here, they focused on developing brand strategies and positioning concepts for clients across different industries. Their responsibilities included qualitative research, consumer trend analysis, consumer insights, creative briefs, pitch presentations, and brand workshops. Some of the main clients they worked with were ING Italia, Clementoni, Burger King (Bronze Effie for the Bronx Campaign), Bonduelle, and Dorelan.

Before joining Leagas Delaney Italia, Marco gained experience at Q invent, where they initially served as a Strategic Planning Assistant and later advanced to the role of Strategic Planner. Marco worked in this company from October 2015 to June 2021, contributing to strategic planning activities.

Marco's early professional experience includes an internship at Rocket Internet AG, where they worked as a PR, events, and offline marketing intern from August 2014 to December 2014.

Overall, Marco Russo has a strong background in strategic planning and consulting, with expertise in brand strategy development, consumer research, and client management across a diverse range of industries.

Marco Russo's education history begins in 2005 when they enrolled at Conservatorio Ss.ma Annunziata - Liceo Linguistico Europeo Empoli to pursue a Diploma di Liceo Linguistico Europeo. Marco completed this program in 2010.

In 2010, they began their Bachelor's degree in the field of Economia aziendale/manageriale at Università Bocconi. Marco completed this degree in 2013.

During their Bachelor's degree studies, in 2012, Marco participated in a Campus Abroad program at Northwestern University, where they studied the Economics of Globalisation for a short period.

After completing their Bachelor's degree, Marco pursued a Master of Science (M.Sc.) in Marketing Management at Università Bocconi from 2013 to 2016.

In terms of additional certifications, Marco obtained the IELTS certification from the British Council in December 2011. In 2009, they acquired the DELF B1 certification from the Institut Français and the Goethe-Zertifikat C1 from the Goethe Institut. Marco also obtained the ECDL core certification from Università Bocconi, although the specific month and year are not provided.