Perijn Hoefsloot

Perijn Hoefsloot currently serves as Director of Strategic Business Development, Customer Experience & Marketing, and E-Commerce at Beter Bed since October 2016. Prior experience includes roles at UPC Schweiz GmbH as Senior Manager of Online Sales & Marketing, where responsibilities involved team management, digital marketing technology implementation, sales planning, and pan-European digital strategy development. Earlier roles included Online Campaign Manager at UPC Nederland, Jr. Brand Manager at Heineken, and coordinator for sales campaigns and e-sales at T-Mobile. Educational qualifications comprise a Master’s degree in Business Studies with a focus on Marketing from the University of Amsterdam and a Bachelor’s degree in Business and Languages from The Hague University of Applied Sciences. Additional certifications include a program from Beeckestijn Business School and Google's certification program.