Laurent Verbeck

Laurent Verbeck is a seasoned marketing professional with extensive experience in retention and digital acquisition marketing, currently serving as Head of Retention Marketing at betFIRST since July 2020. In this role, Laurent oversees the CRM team and the HVC Program. Previous positions at betFIRST include Digital Acquisition Lead, where responsibilities involved managing customer acquisition through various marketing channels, budget management, and launching comprehensive campaigns. Additional experience includes optimizing affiliate marketing as Digital Marketing Executive Benelux, and earlier roles ranging from CRM Executive to Customer Service Agent, focusing on risk management and customer support. Laurent's educational background encompasses a Bachelor's degree in Business Management from Ichec Brussels Management School and specialized training in areas such as operational fraud management and addiction prevention in online gambling.