Alice Sarti

Alice Sarti is an accomplished professional with extensive experience in optimization and personalization across various industries. Currently serving as Senior Manager of Optimization at BetMGM, Alice launched the Optimization Center of Excellence and cultivated a culture of experimentation, collaborating with diverse teams to enhance product features and analytics. Previously, as Senior Manager at Lenovo, Alice grew the A/B testing and personalization team and generated significant incremental revenue while fostering a global Center of Excellence. Alice's career also includes roles at BB&T, hesketh.com, and the Center for Teaching Quality, demonstrating a strong foundation in analytics, user research, and digital strategy. Alice holds a Master of Arts in Postcolonial Literature from Duke University and a Bachelor's degree in Comparative Literature from New York University.