Claus Hansen

Claus Hansen serves as the Senior Director of CRM at BetMGM, overseeing CRM, Loyalty, and Omnichannel marketing efforts for a broad range of product verticals. With a leadership role at BetMGM, Claus manages a team of over 70 professionals to enhance customer engagement and develop a unified loyalty experience across multiple platforms. Prior experience includes serving as Head of CRM at GVC Group, where Claus significantly grew a stagnating business area by more than 20% year-over-year, and as Regional CRM Manager at Unibet Group, successfully managing a 2 million+ customer base in the Nordic Region. Claus's career also includes freelance consultancy focused on CRM strategies in the iGaming sector. Educational achievements include an MSc in International Marketing and Management from Copenhagen Business School and a BSc in Economics and Business Administration from the University of Southern Denmark.