Samantha Bobal

Samantha (Haig) Bobal is a seasoned social media professional with extensive experience in community management and communications. Currently serving as Senior Social Media Manager at BetMGM since February 2023, Samantha previously held similar roles at Gymshark and WHOOP, where responsibilities included managing social media strategies for North America. Samantha's career began at The Vitamin Shoppe, ascending from Administrative Assistant to Social Media Community Manager. An internship at the Multiple Myeloma Research Foundation provided early exposure to event management. Samantha earned a Bachelor of Arts degree in Broadcast Journalism from Penn State University between 2011 and 2015.