Jacob Hartung

Jacob Hartung has extensive experience in digital marketing and analytics, currently serving as the Senior Director of Digital Intelligence & Organic Performance at Better Collective since October 2017. Initially starting with a small team, Jacob now leads three teams focused on SEO, Conversion Rate Optimization, and Web Analytics. Previous roles include Head of Digital Intelligence at Sunrise Reklamebureau and Senior Digital Producer and Consultant at Creuna, where strategic digital insights and performance-driven results were emphasized. Jacob's earlier career included various roles in communication and digital consultancy, with a foundational education in Economics and Corporate Communication from Copenhagen Business School.