Johan Balthasar

Johan Balthasar has extensive experience in commercial ad performance and digital media planning, currently serving as Head of Commercial Ad Performance and Senior Head of BC Partners at Better Collective since July 2015. Johan has successfully driven strategic growth initiatives, achieving steady profitability and building teams of experts in sports media advertising. Prior roles include managing growth projects and leading teams focused on enhancing performance and operational efficiency. Johan's career also includes positions at Unisport A/S, CM Network A/S, and Halofax Oy, showcasing a strong background in online marketing, business management, and technical support. Johan holds a Bachelor of Business Administration in Marketing from Turku University of Applied Sciences.